What is Clarity For Solos about?
In Adam Dudley's role as a coach and mentor to one person small business owners he discovered a recurring theme. Most of the entrepreneurs that sought him out and eventually became clients had a version of the same basic problem. They were confused and lacked clarity. They didn't know what they should be doing, or, they had a massive to-do list and just couldn't choose because there were too many options.
The real problem was that they didn't have the entrepreneurial skill of discernment. That is knowing what to pay attention to and more importantly what not to pay attention to in the moment. Knowing what is relevant and what is not is critical to making the best use of your time as an entrepreneur. You must be able to attend to the things that will really move the needle towards your vision and goals.
Adam wrote this book to convey some of the strategies and secrets he imparts to his clients, one-on-one, to a larger audience so that more might benefit from his background and insights. The book uses stories from Adam's experience, lessons learned while helping solo entrepreneurs build their businesses, and step-by-step practices for creating more focus, momentum, and meaning in a one person small business.